Laurent Perrier may just well be one of the most overlooked NV champagnes in Australia, if not the world. Something about the plain white pearl front label, simple golden capsule and small, un-obnoxious font type must help it hide well on the shop shelves – let alone the fact that it is typically stocked in smaller quantities than frequent-sale stalwarts Piper, Moet, Veuve Cliquot and Mumm.
In the world of marketing and brand appeal that is the world of champagne, you could be forgiven for almost never having it register a blip on your radar when shopping for a present (even for yourself).
In spite of this LP manages to be the 5th largest house in Champagne, located in the sleepy town of Tours-sur-Marne located smack bang in the middle of the region. Its simple labelling is by design as it evokes an air of class and elegance, the hallmark of the brand. It is a champagne for drinkers in the know, and a pioneer of many developments in champagne. The application of stainless steel fermentation tanks for base wines, developing an NV mainstream Rose and the clever use of nobility in its marketing (helping make champagne the luxury item it is today) highlighting the innovations LP has brought to the champagne world.
Founded in 1812, LP operates as a Negociant manipulant and is the parent company of a number brands, one of which (Salon) is uber luxurious. A strength of the brand lies in its Rose champagne, its NV rose being the world’s number 1 seller.
In line with the use of nobility as a marketing tool, LP bottles are subtly emblazoned with the seal of his Royal Highness the Prince of Wales. While Charlie’s tastes may be questioned for some things, perhaps his princely palate knows a good thing about NV champagne.
Today we looking at it’s new for 2018 champagne, La Cuvée. The result of a multi-year brand re-positioning project it replaces the NV Brut as the entry level offering, with a higher price point, but with the same finesse applied to its crafting and more time spent in the cellar on second fermentation. With this extra time, it rivals the wine making technicalities offered by Pol Roger and Bollinger – hence the jump in price to compete with these rivals.
Will this new positioning result in a strong champagne?
From: Tours-sur-Marne, Champagne, France
Cost & Source: $69 a bottle from most liquor stores
Blend Ratio: Pinot Noir/Chardonnay/Pinot Meunier:(35/55/10) with 10.5 g/l dosage
Aging: 4 Years minimum
Sipped: December 2018
In The Glass:
Look: A clear pale golden colour. Bubbles are vigorous with a nice, small bubble size.
Smell: LP Brut gives a strong caramel and bread aroma; think creme caramel. The yeast elements come through strong.
Taste: Once again at a nice cold serving temperature straight from the fridge, LP’s La Cuvée comes in direct with a strong presence of flavour.
It’s sweet, with a wonderful toasted honey profile giving way to peaches and red apples. I would even think there’s a bit of cremé brulee in there. Creamy texture in the mouth. Goes down silky smooth.
Party Potential: I have not yet come across a party with LP as the chief aperitif in over 5 years of doing high-end parties. I think that if the budget allowed, this would be a solid contributor to the success of your party.
As a Gift: It would make a very good quality gift. Great value, great brand and most importantly; a great wine your giftee will remember fondly.
At Home: Use for a properly special occasion, such as birthday or a close group get together. I wouldn’t just limit this champagne to home though – it would make an amazing date champagne!
Score & Verdict:
At $69 I feel it is great value for the quality.
How did I drink it?
I had a bottle paired with some awesome chicken schnitzels. Fried Chicken and champagne is a thing.
How did you drink it?
And how did you find it? Let me know!
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